Digital Marketing/Performance Manager

Singapore-based Game Studio specializes in HTML5 Games

One of our clients is opening a new position!
Singapore-based Game Studio specializes in HTML5 Games
• To own performance strategy by leading, developing, and delivering product and digital marketing plans aligned with business goals, to identify user segments, reach user/subscriber targets with required traffic and optimize the overall engagement experience.
• Lead the use, development and delivery of all performance manager and reporting tools. Timely progress reports of all performance with directional pointers to all internal stakeholders, optimize the use of scripting for analytics reporting and automate data reporting where feasible.
• Responsible & hands on creation, execution, optimization, analysis of ad campaigns, working closely with all product owners and other collaborating departments to ensure brand consistency and KPI delivery to trade partners and sponsorship clients.

• Maintain all social advertising accounts Including Google Ad manager, support, measure, and report ROI on marketing campaigns, across all social media activations
• Be actively involved in SEO and SEM efforts, launch and optimise PPC and Display Campaigns through Google AdWords, DSPs, etc. to increase products awareness, deliver sponsorship commitments.
• Work collaboratively with internal product development team members for content, and platform development and key media measurement stakeholders on innovative partnerships and finding proactive solutions/opportunities.
• Delivering engaging and successful presentations in client pitches.
• Setting a high professional standard of client-facing work within the team e.g. owning weekly/quarterly reviews, presentations, and client interactions, and demonstrating ‘best-in-class’ industry work.
• When required, mentoring the performance team, with insightful developmental feedback to team members and colleagues with periodic reviews. Ensuring strong day-to-day task delegation of tasks to effectively manage workloads and pressures.

• Fostering a culture of results, innovation, and quality assurance within the company.
• Leading on representing the brand’s values, culture, approach, and dedication to internal training. Representing the company at industry / client events.
• Creation of digital content such as websites, social media posts, email marketing and display advertising.
• Manage end-to-end digital projects such as campaign microsites, email delivery and programmatic advertising.
• Suggest and implement direct marketing methods to increase user retention
• Degree in Business, Marketing, Information Management or related field.
• At least 5 years of experience in a digital specialist or manager role.

• Proficient in managing performance data, processes, and business intelligence tools like GA4, Google Ad Manager, Meta Ads Reporting, Microsoft Advertising, Analytics and social media management tools for Twitter, TikTok, Twitch, Reddit, Social listening Meltwater, SEMrush. etc. With certification where applicable.

• Experience with data analysis and reporting software MS Excel, R-Studio, GA4 Data Studio, RegEx scripting, Tableau.
• Knowledge and experience with affiliate marketing, Search engine optimization (SEO) and search engine marketing (SEM)
• Familiarity with content management systems.

• Excellent analytical and project management and presentation skills and comfortable leading on company innovation and strategy.
• You’ll be an engaging, confident solution focused team player, innovative, creative communicator (listening, interpersonal, presenting/Powerpoint skills), and are comfortable working with/presenting to both clients and colleagues.
SGD 5,000 ~8,000 (MONTH) Open & Negotiable
Go to Office, Work From Home
OFFICE , Microsoft Excel , Microsoft PowerPoint , Microsoft Word
Press Inquiry button below and send us your information such as
・Your Current Salary (Last Drawn Salary) and Expected Salary
・Your Notice Period
・Your Reasons for leaving current and/or last employment
・Attach your resume in MS WORD FORMAT


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